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    Bringing together hyper-targeted,
    LGBT online advertising
    together with
    Social Media, User-Generated Content
    and Original Content by
    Influencers, Bloggers, Vloggers
    and YouTube Content Creators

Interested in pursuing all or part of this destination marketing program and strategy? Call us at (323) 963-3653 or contact us here to get started.

For the first time, we can automatically target LGBT travelers who have already expressed an interest in traveling to YOUR DESTINATION...
now that's a warm lead!

With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:

  1. Targeted, Programmatic Advertising - reach your destination's LGBT traveler using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and Facebook's newsfeed. Specifically, we can target an LGBT traveler who has shown a specific interest in YOUR destination, or perhaps in similar cruises, hotel chains, restaurants or attractions.

  2. Social Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to your destination and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBT media and individuals who can help destinations spread the word as well.

  3. User-Generated Content (UGC) campaign - Integrating a selected #hashtag, content curation, social media profiles and a website dedicated to bringing it all together

Some Recent Sample Client Work
LGBT Influencer Programs We Did During #Pride2017

Take a look at some of the programs we managed with clients in 2017,
incorporating LGBT influencer content with targeted Facebook & Twitter advertising.

Laguna & Orange County Pride

We had 3 LGBT influencers on this trip, sponsored and hosted by the folks at Visit Laguna. They captured content and footage throughout the entire weekend, including both Orange County Pride and the Laguna Beach Pride Party held on Sunday, June 25th. This content was brought together into a single blog post, which was then promoted via Facebook & Twitter's hyper-targeted advertising opportunities, reaching a focused LGBT audience that has shown a distinct interest in Laguna Beach and Orange County events and activities.
Click for more...

Comcast California and San Francisco Pride

That same weekend, on behalf of Comcast California, we teamed up with the folks at GayClubTV to capture photo & video footage of Comcast California's San Francisco Pride presence, including interviews at their booth with the ever-popular Farrah Moan, as well as their presence in the San Francisco Pride Festival held that Sunday. Some of this content was published live via Facebook & Twitter, as well as compiled and edited into a high quality video on YouTube. The final blog post was then promoted via Facebook & Twitter, targeting the LGBT Northern California communities served by Comcast in that area.
Click for more...

More Info

Learn More About our LGBT Destination Marketing Programs

Learn More About our LGBT Influencer Marketing Programs

LGBT Destination Marketing - Featured Blogs, Articles & Videos

LGBT Destination Marketing - Expos, Conferences and Conventions

Learn More About Upcoming Events

Our LGBT Tourism Marketing Initiatives

VisitGaySpain.com          ILoveGay.LGBT          PinkBananaTravel.com


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